From a spare bedroom to a lash brand loved across the UK — this is the SHE Lash story.
SHE Lash began with two sisters, a lot of passion, and absolutely no handouts.
No business plan. No funding. Just a spare room, a pair of tweezers, and a big dream.
It all started with Sarah, the girl who quite literally wouldn’t leave the house without her strip lashes. Obsessed with the lash look and inspired by a local artist, Sarah began her journey into lash extensions while studying full-time for a nursing degree. With no background in beauty and not a single client to her name, she launched a one-woman business from the attic of her parents' house — and named it Lashes by Sarah.
In just 18 months, Sarah built a loyal client base through word of mouth, amazing results, and her signature warmth. But her diary was full, and demand kept growing. That’s when Heather, her sister (and soon-to-be first apprentice), stepped in — and the story of two becoming SHE began.
Together, they rebranded to The Lash Boutique, working out of the spare bedroom downstairs. But something was missing in the industry — creativity. Back then, lash artists were stuck choosing between Classics, Hybrids, or Volume, and everyone’s work looked the same. Sarah and Heather saw an opportunity to bring the bold looks of strip lashes into the semi-permanent space… so they did.
Hours of trial, error, and total rule-breaking followed —
"Don't go longer than 3mm."
"Fans must be symmetrical."
"Stick to 7D max."
...Not anymore.
Their signature strip-lash-inspired style broke the mould and turned heads. Clients loved it. Artists wanted to learn it. And SHE Lash was born — named after their initials: Sarah & Heather Edgerton.
The Growth
From that tiny bedroom, SHE Lash quickly outgrew its walls. Clients were travelling for hours. The waiting list had over 150 people per week. Some team members even left their university degrees to join the growing brand. The sisters moved into their first rented space (still tiny!) and reinvested every penny back into making it beautiful — no loans, no outside help, just hustle.
As their reputation soared, so did the demand for their unique style. Artists from across the country — and even abroad — were begging to be trained. That’s when SHE Academy was born: a training platform designed to raise the standard of lash education and empower a new generation of artists with the same techniques and confidence that built SHE from scratch.
Today
Nearly 10 years later, SHE Lash has grown into a brand known across the UK and beyond — with sell-out lash products, a thriving training academy, and a reputation for shaking up the industry with style, skill, and soul.
Every product we’ve launched is built from experience — tested on real clients, designed by real artists, and used by the SHE team daily.
We’ve also had a glow-up of our own — a bold new brand look to match the colour, confidence, and creativity we’ve always brought to the table.
Why SHE?
Because SHE stands for more than lashes.
SHE is a story of craft womanship.
Of building something real from nothing.
Of redefining beauty, breaking rules, and doing it all with heart.
Whether you're a client, a lash artist, a student, or someone just discovering us — welcome to the SHE side.
We’re so glad you’re here.
